Spark Overview: Shopify Metrics & AI Task Automation

Spark is an AI agent embedded in Shopify that brings store metrics, ads and tracking, content workflows, and operations tasks into one workspace. Describe a goal so Spark can plan and execute supported tasks with your connected data and tools.

What Spark covers

• AI assistant — ask questions about store performance and run tasks through chat.
• Today overview — read revenue, profit, conversion, traffic, ROI, orders, cost, and more in one view.
• Diagnosis report — review core metrics and store health over a recent window.
• Ads and tracking — connect Meta, Google, and TikTok, set up pixels, and sync catalogs.
• Product improve — generate and refine product descriptions and score product quality.
• Image tools — generate images and translate text inside images.
• PageSpeed — audit storefront performance.
• Tasks — manage AI and automation tasks from one list.

How it fits together

Spark is built around a chat workspace. You ask about a signal, Spark explains what may be happening and why it matters, and you can turn that into a task or a content change without leaving the app.