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How to Connect Ads and Tracking in Spark

Connect ads and tracking in Spark, review supported marketing accounts, and sync product catalogs for your Shopify advertising workflow.

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Connect ads and tracking in Spark to bring your marketing accounts, pixel setup, and product catalog data into the same workflow. Start with the platforms your store uses, then review their connection status.

Connect your accounts

From the ads or settings area, connect the platforms you use:

  • Meta — ads, catalog, and pixel.
  • Google — ads, Analytics, Search Console, and Merchant Center.
  • TikTok — ads, catalog, and pixel.

Follow the OAuth flow for each platform and grant the requested permissions.

Set up pixels and tracking

For Meta and TikTok, configure the pixel and verify storefront tracking. Spark can help validate that events fire correctly after setup.

Sync catalogs

Sync your Shopify products to Meta, Google, or TikTok catalogs. Review the sync status and fix any validation errors before running ads.

Check connection health

Spark surfaces link status and feed issues so you can see which channels are connected and whether anything needs attention.