How to connect ads and tracking in Spark
Connect Meta, Google, and TikTok to Spark, set up pixels, and sync product catalogs for ads and tracking.
Spark connects to your ad and analytics accounts so tracking and catalog data stay aligned with the store.
Connect your accounts
From the ads or settings area, connect the platforms you use:
- Meta — ads, catalog, and pixel.
- Google — ads, Analytics, Search Console, and Merchant Center.
- TikTok — ads, catalog, and pixel.
Follow the OAuth flow for each platform and grant the requested permissions.
Set up pixels and tracking
For Meta and TikTok, configure the pixel and verify storefront tracking. Spark can help validate that events fire correctly after setup.
Sync catalogs
Sync your Shopify products to Meta, Google, or TikTok catalogs. Review the sync status and fix any validation errors before running ads.
Check connection health
Spark surfaces link status and feed issues so you can see which channels are connected and whether anything needs attention.