Back to product playbook

Make translation sound like the brand instead of a generic machine draft

Use Ciwi AI Translator with Custom Prompt and Glossary settings so localized pages feel closer to the brand's own writing style instead of a literal machine translation.

Product
AI Translator
Category
Brand Voice

How it works

See how this workflow runs from signal to action so the team can actually reach the intended outcome.

01

Define the brand rules first

Set the core voice, protected terms, and preferred phrasing before scaling translation output.

02

Translate with prompt and glossary control

Use Ciwi to guide how content is phrased instead of accepting a raw machine draft everywhere.

03

Reuse the same rules across future content

Apply the same language guardrails to later products, pages, and campaigns so quality stays consistent as the catalog grows.

Frequently asked questions

Frequently asked questions

Is this just for product names?

No. It also matters for ingredients, materials, campaign phrasing, and other high-value terms that shape brand perception.

Why make this a separate use case?

Because many teams do not struggle with speed first. They struggle with the fact that fast translation still sounds unlike the brand.