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Spark playbook scenarios · Spark: AI Store Assistant

Compare channel ROAS using compatible definitions

Each channel is measured under its own attribution window, so the ROAS numbers are not comparable as they stand. In this case, the immediate task is to compare channel ROAS using compatible definitions. The workflow should produce the figures restated under one shared definition, with each restated value traced back to the merchant's records.

Topic
Marketing Attribution and ROAS
Target keyword
shopify roas by channel
Copyable AI prompt

A prompt you can drop directly into Spark

First replace every [bracketed] placeholder with real store scope and constraints, then add any actual records or data you have, and paste it into your preferred AI assistant or Spark agent. Spark will follow this page's workflow to produce structured output and verification steps.

ai-prompt.txt
Act as a Shopify operations specialist.
Help me compare channel ROAS using compatible definitions.
My store context is [describe the business, products and target audience].

My scope is [specify the affected products, pages, customers or reporting period]. Use these inputs: [per-channel spend and attributed revenue with each channel's attribution window, currency and value definition, plus the matching store orders]. Restate every channel under one shared window, currency and value definition before any comparison, keeping both the original and the restated figures in the table so the effect of the restatement stays visible.
Return the channel return comparison for the specified task.
Show the relevant evidence or before-and-after examples and explain how I can verify the result.
If essential data is missing, ask for it and mark unsupported conclusions as unknown.
Do not invent metrics, product claims or customer facts.
For any publication, message, account or store change, use only connected tools within my explicitly authorized scope and report success only after verification; otherwise provide the draft or proposed steps.
Use in Spark
How to solve

A recommended resolution workflow

Split the work into input, judgment, and deliverable phases. Verify each step's output before moving to the next.

01

Step 1

Collect spend and attributed revenue per channel with the attribution window, currency and value definition each one was produced under, plus the matching store orders.

02

Step 2

Restate every channel under one shared window, currency and value definition before any comparison, keeping both the original and the restated figures in the table so the effect of the restatement stays visible.

03

Step 3

Deliver the channel comparison built only on restated figures, trace each restated value back to the supplied records, and list any channel that could not be restated with the reason it was left out.

FAQ

Common questions when running this scenario

Cover decision rules, frequent misunderstandings, and required inputs so the team aligns on prerequisites before execution.

Is ROAS comparable across channels as reported?

Only when spend, value and window definitions match, which they rarely do. Restate each channel under one rule first and keep the original beside it, so you can see how much of the gap came from definitions rather than performance.

Should tax and shipping count in value?

Follow the merchant's stated value definition and keep it identical across channels in the same report. Including them for some channels and not others shifts the ranking without any change in what the advertising produced.

Does a lower figure mean the channel failed?

Not necessarily, because a channel may be assigned an earlier stage. Judge it against the role the merchant gave it, and say which tradeoff the comparison reflects before drawing a conclusion.

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Next step

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