01
Step 1
Collect the brand positioning statement, the main audiences in priority order, the product groups each audience buys from, the offers currently active and the imagery cleared for homepage use.
Back to topic
Spark playbook scenarios · Spark: AI Store Assistant
Plan a homepage that guides visitors to relevant products
Visitors land on a homepage showing products but not which entry point suits their purpose. In this case, the immediate task is to plan a homepage that guides visitors to relevant products. The workflow should produce a homepage structure and content draft, ordering sections around visitor tasks using the merchant's own positioning and product groups.
Topic
Homepage Design and Creation
Target keyword
shopify homepage builder
Copyable AI prompt
A prompt you can drop directly into Spark
First replace every [bracketed] placeholder with real store scope and constraints, then add any actual records or data you have, and paste it into your preferred AI assistant or Spark agent. Spark will follow this page's workflow to produce structured output and verification steps.
ai-prompt.txt
Act as a Shopify operations specialist.
Help me plan a homepage that guides visitors to relevant products.
My store context is [describe the business, products and target audience].
My scope is [specify the affected products, pages, customers or reporting period]. Use these inputs: [the brand positioning statement, main audiences in priority order, the product groups each audience buys from, currently active offers, and imagery cleared for homepage use]. Order sections so each audience's first question is answered at the point it arises, giving every product group one entry path, and place time-bound offers only where they serve a task shared by most visitors.
Return a homepage structure and content draft for the specified task.
Show the relevant evidence or before-and-after examples and explain how I can verify the result.
If essential data is missing, ask for it and mark unsupported conclusions as unknown.
Do not invent metrics, product claims or customer facts.
For any publication, message, account or store change, use only connected tools within my explicitly authorized scope and report success only after verification; otherwise provide the draft or proposed steps.How to solve
A recommended resolution workflow
Split the work into input, judgment, and deliverable phases. Verify each step's output before moving to the next.
02
Step 2
Order sections so each audience's first question is answered at the point it arises, giving every product group one entry path, and place time-bound offers only where they serve a task shared by most visitors.
03
Step 3
Deliver a homepage structure and content draft naming the audience task, the product group and the entry path per section, then check every section against the catalogue and report groups left without a path.
FAQ
Common questions when running this scenario
Cover decision rules, frequent misunderstandings, and required inputs so the team aligns on prerequisites before execution.
How many sections should the homepage carry?
One section per audience task that has a product group behind it and no more, because extra sections compete for the same click and dilute the entry paths that actually match how visitors arrive.
Where does the primary audience's entry point go?
High enough to be seen without scrolling past an unrelated message, since the priority audience should not scroll through another audience's task to reach its own, but after the positioning line that frames the store.
What if two audiences want the same product group?
Keep one entry path and let the section copy address the shared intent, because duplicating the group splits clicks and makes the same products look like two different promises.
Related scenarios
Continue with adjacent or same-topic scenarios
Start with scenarios under the same topic, then expand into cross-topic matches suggested by similarity.
Draft homepage copy that explains the store clearly
Choose a homepage structure for the store's main audience
Organize product-page sections around purchase questions
Draft reorder reminders at a relevant point in the cycle
Plan responsive layouts for key device sizes
Guide product selection through relevant questions
Next step
Want these AI scenarios embedded directly into daily operations?
Ciwi Spark builds Shopify-native AI tools and agents around the workflows merchants actually run: research, ads, translation, and customer support. Stop rewriting the same prompts by hand.