2 AI workflows under the "Ad Creative Testing and Fatigue" topic. Each includes a copyable prompt and FAQs. Paste them into your preferred AI assistant or Spark agent and run it.
Several creatives compete for the same audience and the campaign history is on file, but no test has isolated which one wins. In this case, the immediate task is to plan a controlled test of creative concepts. The workflow should return a test matrix holding budget, audience and landing page constant so differences trace back to the creative.
A long-running creative shows weaker results, and the impressions, frequency, placements and results by period are available to judge it. In this case, the immediate task is to investigate potential creative fatigue. The workflow should separate confirmed fatigue signals from other explanations, citing the evidence behind each.
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