Ciwi
Shopify Translation

Shopify translation checklist: what to localize

Use this Shopify translation checklist to review 31 storefront content areas, from products and checkout to support and SEO. Choose what to translate first and check for missing language coverage.

Translatable surfaces31
Groups6
01 / translation priority

Checkout & conversion

The surfaces where translation directly decides whether a sale completes.

Most commonly missed·App- and theme-generated text inside the funnel — payment labels, mini-cart strings, invoice lines — is the easiest to miss and the last thing a shopper sees before converting.

02 / translation priority

Catalog & content

Products, collections, and the browsing content shoppers read before buying.

Most commonly missed·The invisible fields — image alt text, URL handles, FAQ questions, SEO metadata — are skipped most often, and they carry most of the ranking value.

03 / translation priority

Technical SEO

Metadata and structure that decide whether localized pages get found at all.

Most commonly missed·Metadata and structured data stay in the source language even when body copy is translated, so search snippets show the wrong language and local clicks collapse.

04 / translation priority

Navigation & experience

Menus, search, and forms that keep shoppers moving through the store.

Most commonly missed·Text hidden inside interactions — footer and mobile menus, form validation messages, dropdown options — breaks the store the moment a shopper scrolls or fills a form.

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05 / translation priority

Trust & support

Policy, account, and support content that builds confidence and removes friction.

Most commonly missed·Consent banners, cookie text, and error messages are skipped most often, and machine-translated policy copy can be non-compliant exactly where reassurance matters most.

06 / translation priority

Operations & scale

Markets, emails, subscriptions, and B2B flows that keep localization running long-term.

Most commonly missed·Email notifications and Markets content break after launch — a market created without content, or Liquid variables broken while editing emails, leaves paying customers with the wrong language.

Next step

Translate every surface, not just product pages

Checkout, metafields, emails, structured data — the surfaces most people miss are often the ones that matter most for conversion and search.

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